Most recent
The future of marketing isn’t better content. It’s better timing.
The most important announcement this week was not a content tool. It was a timing tool. Most marketers will file it under automation. That is the wrong drawer.
Deep Cove, Vancouver Island
I build, write, and back useful things.
Mostly about growth, acquisition, and the uncomfortable gap between what companies say their strategy is and what they actually do.
Right now I am building a handful of ventures and experiments with a small group of people I trust completely. This is where I write down what I am noticing.
Experience
Twenty-plus years building growth engines. The kind of work where you are accountable to a number, and the number is real. Across funded startups, public companies, and founder-led businesses, with teams in North America, Europe, Australia, and New Zealand.
- Director of Demand Generation, Embroker
- President, VonClaro
- Revenue leadership at Certn
- Google AdWords Performance Expert, contract, 2013–2014
- Building from Vancouver Island
Selected thinking
All writing-
The Week the Dashboard Became Optional
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Google didn’t say it. The market figured it out anyway.
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Why I am building 18 websites for people who can’t afford not to have them.
Field notes
Named ideas, developed in public. Built to be argued with, used, and cited.
- The Builder-Commentator Gap
- The Exposure Economy
- Intent Is the New Demographic
- The Canadian Opportunity Thesis
Currently building
Less a portfolio, more a short list of problems I cannot stop thinking about. The projects are evidence. The questions are the point, and the questions tend to outlast whatever I am building to answer them.
Research initiative
How do we decide who to trust online?
Exposure Intelligence Lab
Exploring how AI systems, search engines, and people evaluate trust, authority, reputation, and exposure in a world where almost everything can be generated.
Enter the LabActive build
How do Canadian builders find Canadian builders?
Canada With Purpose
A growing collection of resources, businesses, directories, and initiatives designed to strengthen Canadian visibility, self-reliance, and opportunity.
Research initiative
How do people find trustworthy guidance during major life transitions?
An interest I keep returning to: how people find trustworthy guidance and care during hard transitions, especially in the underserved corners of healthcare. The vehicles come and go. The problem does not.
Established
How do small teams gain disproportionate leverage?
The RC Group
A collection of ventures, experiments, frameworks, and operating systems focused on growth, AI, opportunity discovery, and execution.
Rob T. Case
I am not looking to be hired. I am looking to be useful to the right people thinking about the right problems.
It started in marketing, in 2002, and it has been about growth ever since. These days I lead demand generation at Embroker, run my performance media agency VonClaro, and build the Exposure Intelligence Lab. The writing here comes from inside that work, not from the sidelines.
The Tuesday Briefing
I write every Tuesday, usually with coffee nearby and a real operating problem in front of me. One idea worth your attention, no pitch, no upsell. Reply anytime — I read every reply.
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