Model the unit economics behind a growth decision: what a customer costs, what they are worth, and where the funnel leaks.
Calculate your true customer acquisition cost including ad spend, salaries, agency fees, and content costs. Includes LTV to CAC ratio, payback period, and unit...
Open the CAC Calculator →Calculate customer lifetime value with cohort-based churn curves, expansion revenue, gross margin, and present value discounting. Includes LTV to CAC ratio, payback period, and...
Open the Customer LTV Calculator →Model your complete marketing and sales funnel from traffic to revenue. Find the stages with the biggest leverage points and see the exact revenue...
Open the Full-Funnel Conversion Calculator →The SEO ROI calculator built for CFO conversations. Factor in content cost, agency fees, time to rank, traffic ramp, conversion rate, and average order...
Open the SEO ROI Calculator →Decide where the next dollar goes, how to credit the channels that earned it, and how to rebalance the mix.
Build your customer journey and compare four attribution models simultaneously. See how revenue credit shifts across channels and what it means for your budget....
Open the Marketing Attribution Model →Enter your revenue target and work backward through deal value, conversion rate, and channel mix to find exactly how many leads each channel needs...
Open the Marketing Channel Mix Modeller →Enter your total campaign budget and goal, set channel performance data, and get an AI-weighted allocation across channels with rationale. Free marketing budget tool,...
Open the Campaign Budget Allocator →Check whether your site is built to be found and cited, by search engines and by the AI systems that now sit in front of them.
Score your website across the five factors that determine whether AI systems cite and recommend your brand: entity clarity, topical authority, content depth, structured...
Open the GEO Readiness Checker →Paste your robots.txt file to validate syntax, inspect user-agent rules, test whether specific URLs are blocked, and check AI crawler access for GPTBot and...
Open the Robots.txt Validator and Checker →Score your content across traffic, engagement, SEO value, strategic relevance, and recency. Get instant recommendations to keep, update, consolidate, or cut. Free content audit...
Open the Content Audit Framework →Paste keyword lists into two or more columns and generate every possible combination in seconds. Free keyword combiner tool for SEO, PPC, and content...
Open the Keyword Combiner →Sharpen positioning and turn the numbers into a story leadership can act on.
Score your product and up to three competitors across price, features, brand, distribution, and customer experience. Get a positioning map, radar chart, white space...
Open the Competitive Positioning Mapper →Input your key metrics, add context, and generate a polished board-ready marketing briefing in seconds. Powered by AI so it interprets the numbers and...
Open the Executive Briefing Generator →Every tool on this page is a single-purpose utility built around one question: what would I want to use right now if I were facing this problem? They are not SaaS products in disguise. They have no accounts, no dashboards, no usage limits, and no email captures. Type your numbers in. Get an answer. Leave.
If you are an in-house operator at a B2B company, a founder running marketing yourself, or a consultant working through a diagnostic, these are built for the shape of work you actually do. If you are a creative agency or analytics vendor, you are welcome to use them too, with the same terms.
Because they should be. Everything here is a tool I either built for my own work or wanted to exist and could not find a clean free version of. Free is also the right pricing for a tool that takes 10 seconds to use. There is no signup wall, no email gate, and no upsell to a paid tier hiding behind any of these.
No. Every tool runs entirely in your browser. The numbers, URLs, and inputs you enter never leave your device. The one exception is the Robots.txt Validator, which can optionally fetch a public robots.txt file from a domain you enter; that fetch is rate-limited and validated server-side, but no user input beyond the domain name is stored.
Yes. The outputs (keyword lists, allocation tables, audit scores, exported CSVs) are yours. The tools themselves are not redistributable as your own product, but the data they generate is.
Because that is the wrong shape for what these are. They are sharpening tools for working operators, not SaaS products. If a tool here becomes more useful as a paid product some day, I will say so honestly. Until then, they stay free and unauthenticated.
Yes, on an irregular cadence. New tools ship when I build them for my own work and decide they would be useful to others. Subscribe to the Tuesday Briefing to hear about new tools as they ship, or check this page periodically.
Email rob@robtcase.com. Real humans read every message. Bug reports get prioritised over feature requests, but both are welcome.
Rob T. Case, an operator who writes, based on Vancouver Island, BC. He is Director of Demand Generation at Embroker, president of the performance media agency VonClaro, and the builder of the Exposure Intelligence Lab. The tools reflect the work he actually does.
New tools land here on an irregular cadence. Subscribe to The Tuesday Briefing to get a heads-up when a new one goes live, plus weekly thinking on growth marketing from someone actively building.
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