Thinking
Written from inside the work.
Three strands, one habit. The weekly issues are what I am noticing right now. The field notes are the ideas that survived long enough to be named. The Lab is where the unfinished questions go. None of it is written from the sidelines.
Writing
Full archiveThe Tuesday Briefing. One idea worth your attention a week, from inside a working growth function.
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The future of marketing isn’t better content. It’s better timing.
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The Week the Dashboard Became Optional
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Google didn’t say it. The market figured it out anyway.
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Why I am building 18 websites for people who can’t afford not to have them.
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Why Canadian companies are still building for the US market first
Field Notes
All field notesNamed ideas, developed in public. Built to be argued with, used, and cited rather than paraphrased. This is the working notebook.
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The Builder-Commentator Gap
The widening distance between the people who build things and the people who comment on building things, and why proximity to consequence is what produces judgment worth trusting.
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The Exposure Economy
As information gets filtered and summarized by machines, attention stops flowing to the loudest source and starts flowing to the most useful, verifiable one. Being cited beats being seen.
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Intent Is the New Demographic
Who someone is predicts far less about what they will buy than what they are currently doing. Observed commercial intent is replacing demographic and firmographic identity as the unit that matters.
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The Canadian Opportunity Thesis
The case for building Canadian-first companies with global ambition: a market with the talent and appetite to build, that has spent too long treating itself as a test market on the way to somewhere else.
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How Easy Is It To Impersonate A CEO Today?
A working note on why senior executives are now among the cheapest people to convincingly fake, and what actually reduces the risk.
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Why AI Makes Trust More Valuable, Not Less
A working note on why cheap synthesis raises, rather than lowers, the value of trust that is expensive to fake.
Exposure Intelligence Lab
Enter the LabWhere I am developing frameworks and field notes on AI-era trust, impersonation risk, reputation exposure, and commercial signal detection. A working lab, not a product.